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This web page states the following, "Download Our App Now! Beauty is in the." We saw that the web site stated " Starting in 2014, Effingut Brewerkz has brought its passion for great beer and its love of experimentation together to create legendary craft beers." It also said " Located in Koregaon Park, Baner and Kharadi, the driving ethos for Effingut is to create food and beer that venture away from the routine and conventional. There are a variety of Indian, Oriental, and Continental dishes that you can choose from to complement the artisanal beer. A light copper coloured clear ale with mo." The header had crafts beer in pune as the highest ranking optimized keyword. It is followed by best pub in pune, best nightlife pub, and craft beers in kp which isn't as ranked as highly as crafts beer in pune. The next words effingut.com uses is pub in kp. pubs in koregaon park was included and could not be understood by web crawlers.